Product Marketing Specialist (AIS Play)
Advanced Info Service PLC. (BP4)บันเทิง/สื่อ
31/12/2024
งานประจำ
7 - 10 ปี
กทม. (พญาไท)
ปริญญาตรีหรือสูงกว่า
ขึ้นอยู่กับคุณสมบัติและประสบการณ์
Job Description
1. Product Management: AISPLAY Product: PLAY PREMIUM/OTT/Device management
· Line up overall VDO Product / campaign routinely
· Define key differentiation and positioning for responsible products
· Develop unique selling proposition for responsible products
· Manage Device marketing for AISPLAY application portfolio and roadmap ie. SAMSUNG, LG, Android TV
· Identity approaching target with segmentation offer
· Co-ordinate with Product development team to develop AISPLAY products
· Co-ordinate with AIS mobile team for bundle VDO products with their package (Soft & Hard bundle)
· Analyzing key competitor movements in the market
· Design promotional offer to stimulate AISPLAY products & OTT sell through various channels
2. Go to Market plan and execution:
· Managing integrated marketing communication for AISPLAY products & OTT in monthly and campaign basis.
· Identify communication target to approach, design message, select communication channels
· Co-ordinate with marketing communication team, online, merchandizing, touchpoints
· Design direct marketing mix to monetize with existing AIS customers
· Co-ordinate with other related cross function team for campaign roll out
3. VDO Product Campaign Implementation:
· Design customers messages during end-to-end journey
· Manage end-to-end implementation and deployment
· Create campaign design and user experience flow
· Coordinate with cross-functional and external partners
· Manage related budget tasks
· Handle issues and problem solving
Education and Work Experience
- Bachelor’s or Master’s degree in Marketing, Business Administration, Information Technology, or related fields.
- At least 7 years of experience in Product Management, Marketing, or Business Development.
- Proven experience in managing OTT (Over-the-top) platforms or VDO streaming products.
- Hands-on experience in project management and cross-functional coordination.
Technical Skills
- Strong knowledge of the VDO streaming and OTT markets, including related devices such as SAMSUNG, LG, and Android TV.
- Ability to analyze market trends and competitors to define positioning and key differentiators.
- Proficient in designing Go-to-Market strategies and executing integrated marketing communications.
- Skilled in developing Direct Marketing Mix strategies and targeted promotional campaigns.
- Understanding of UX/UI design principles and crafting user-centric campaign flows.
Business and Management Skills
- Capable of managing end-to-end projects with effective planning and execution.
- Budget management and resource planning expertise.
- Strong problem-solving skills and decision-making abilities under tight deadlines.
Interpersonal and Soft Skills
- Excellent communication skills to work effectively with internal teams and external partners.
- Strategic thinking with a creative approach to product development and improvement.
- Ability to work under pressure and multitask in a fast-paced environment.
Language and Technology Proficiency
- Proficiency in English, both written and spoken.
- Advanced skills in Microsoft Office (Excel, PowerPoint) and familiarity with tools like Google Analytics or other data analysis platforms.
- กองทุนสำรองเลี้ยงชีพ
- การฝึกอบรมและพัฒนาพนักงาน
- ค่ายินดีมงคลสมรส
- ทำงานสัปดาห์ละ 5 วัน
- ประกันสังคม
- ประกันสุขภาพ
- ลาในเดือนเกิด
- สหกรณ์ออมทรัพย์
- โบนัสตามผลงาน/ผลประกอบการ
- โบนัสประจำปี
Advanced Info Service PLC. (BP4)Over the course of 31 years of providing telecommunication infrastructure to Thai society, starting in 1990 under collaborative contract or concessionaires, AIS was granted the right to utilize state frequencies under the 25-year Built-Transfer-Operate (BTO) agreement. In 2010, the National Broadcasting and Telecommunications Commission (NBTC), the government agency regulating broadcasting and telecommunication, was established and tasked with granting spectrum licenses. The licensing scheme, which is a major turning point for the telecommunications industry in Thailand, supports fair competition as well as the development of new technologies.
AIS remains committed to its vision of “To become the most-admired Digital Life Service Provider in Thailand” through the following missions:
Vision
“To become the most-admired Digital Life Service Provider in Thailand”
Missions
To enhance people’s lives through Digital Services.- Deliver superior products and services to enrich people’s daily lives and to improve enterprise capabilities and efficiency.- Enhance customer intimacy through the best customer experience.- Drive intrapreneurship and employees’ professionalism, and promote a positive, lively and agile work culture.- Build win-win growth to all stakeholders.
AIS remains committed to its vision of “To become the most-admired Digital Life Service Provider in Thailand” through the following missions:
Vision
“To become the most-admired Digital Life Service Provider in Thailand”
Missions
To enhance people’s lives through Digital Services.- Deliver superior products and services to enrich people’s daily lives and to improve enterprise capabilities and efficiency.- Enhance customer intimacy through the best customer experience.- Drive intrapreneurship and employees’ professionalism, and promote a positive, lively and agile work culture.- Build win-win growth to all stakeholders.
ที่อยู่414 AIS Tower 1, 13th Floor, Phaholyothin Road, Phayathai, Bangkok 10400
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